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Waku Meaning and what we are doing

So why Waku? (WAH-KOO)

Waku is a word inspired in the Quechua language, the most widely spoken language of indigenous people from the Central Andes Mountains. Waku means “conjunto” (in spanish), which translated to English means “together”.
We believe that the word Waku represents exactly who we are, what we do and where are we going.
First, we work “together” with indigenous farmers form the andean region of Ecuador. Second, of course, our herbal tea is made up “together” with more than 20 herbs and flowers!
And finally, this sense of togetherness and community is really important for us. It’s just the way we do business!

Our dream is to create a brand that customers really LOVE and is good for their body, by sharing traditions from the Andes Mountains of Ecuador with the world, and make a bigger impact on more families, like Don Miguel's family. To build something great means for us that everyone involved with Waku will grow, both personally and financially. We will serve our stakeholders passionately and we will exceed their expectations.

Our Story

All started with a roadtrip

When Juan and Nico, Waku founders, went to a roadtrip to the southern part of Ecuador looking for the origin of the ancient recipe of these wellness teas (Locally known as horchata lojana or el agua que cura), they met Don Miguel and his family. Independent farmers who make a living, out of growing the herbs and flowers used for our wellness teas.

A warm welcome

The community gave a warm welcome to Juan and Nico. They welcomed them and taught everything they know about wellness teas. It was an incredible experience! But also, it was very shocking for them to see how tough is to be a farmer in Ecuador. Because their livelihoods and daily income are affected by their lack of access to bigger markets and the low prices middlemen were paying them for their crops.

Improving farmers livelihoods, while sharing traditions

Juan and Nico were motivated for helping Don Miguel, his family, and the rest of the community, they knew that Ecuador has more indigenous farmers like them. They wanted to improve their livelihoods by cutting the middleman, and paying them fair trade prices. At that moment they decided to start Waku to share "el agua que cura" with the world while helping farmers like Don Miguel to improve their livelihoods by cutting the middleman and buying our ingredients directly from them at fair-trade prices.

Our dream is to make something big

Our dream is to create a brand that customers really LOVE and is good for their body, by sharing traditions from the Andes Mountains of Ecuador with the world, and make a bigger impact on more families, like Don Miguel's family. To build something great means for us that everyone involved with Waku will grow, both personally and financially. We will serve our stakeholders passionately and we will excel their expectations.